TL;DR:
- Dsquared2 celebrated its 30th anniversary with Doechii, Naomi Campbell and NLE Choppa on the catwalk
- Diesel turned the fashion world on its head again with inflatable installations and alienesque make-up
- Fendi celebrated its 100th anniversary with an emotional show full of iconic bags
- Gucci took a new green direction without a creative director
- Lucie and Luke Meier said goodbye to Jil Sander after 8 years
Milan Fashion Week 2025 was a buzzing edition full of exciting shows and creative expression. From anniversaries and bold denim to viral accessories — these are the highlights you need to know. Curious how Milan Fashion Week has evolved since? Then check out the most recent Milan Fashion Week highlights too.
How did Dsquared2 go all-out for their 30th anniversary?
Dsquared2 celebrated its 30th anniversary with a show that had it all, fusing fashion and entertainment. Doechii opened the catwalk to her own track "Nissan Altima," stepping out of an armoured truck. Naomi Campbell, Irina Shayk and NLE Choppa followed in a mix of distressed denim, oversized outerwear and eye-catching accessories that showcased Dsquared's rebellious Y2K DNA.
Collaborations with Magliano, Ducati and Vaquera brought fresh energy to iconic designs. The show also ended in true Dsquared style, when Brigitte Nielsen appeared as a police officer and slapped the Caten brothers in handcuffs, after which they broke free for an exuberant party on the catwalk together with Doechii and JT. There was fashion, fun and plenty of energy. Exactly what we've come to expect from the brand.
What made Diesel's show so special?
Glenn Martens did it again, with a Diesel Fall/Winter 2025 show that turned the fashion world on its head, a perfect mix of sexiness and rebellious denim. The creative director presented Diesel's denim in unique forms: lacquered and ripped, combined with houndstooth prints that gave a playful twist to classic designs.
The low-rise jeans, very low, were paired with oversized bags, reinforcing the message of contrast and expression. A huge inflatable installation, created by 7,800 graffiti artists worldwide, embodied the energy of the show to strengthen the sense of community. The make-up looks were alienesque and joker-like, with bright colours and dramatic accents radiating a playful and rebellious spirit. Just as we've come to expect from Diesel.
How did Fendi celebrate its 100th birthday?
Fendi celebrates its centenary in 2025 with a show that showcases the brand's heritage and its vision for the future. The FW25 collection, opened by the grandsons of creative director Silvia Venturini Fendi, delivered a touching spectacle.
The show combined luxe (faux) fur coats and iconic bags such as the Baguette and Peekaboo with modern silhouettes and playful details. Venturini Fendi, who drew on personal memories, created a strong and contemporary collection that honours Fendi's heritage and clears the way for future generations. The show was a celebration of creativity with a diverse cast of models and celebrities in the front row, underlining the brand's luxe and playful spirit.
What new direction did Gucci take without a creative director?
A new era has dawned for Gucci, which now turns green and reinvented itself without a creative director through a breathtaking collection. In an enchanting setting, amplified by the sounds of a live orchestra, the in-house design team presented a visual spectacle that put the iconic interlocking G's in the spotlight.
This collection, which combines both men's and women's looks, is a powerful dialogue of contrasts. From luxury and playfulness to modern elegance. The iconic Horsebit logo got a new look on bags and accessories, contributing to the brand's fresh identity. We saw that same focus on reinvention within heritage at Paris Fashion Week 2026.
Why did Moschino's spaghetti bag go viral?
The striking spaghetti bag, which had already gone viral, made its debut during the Moschino show as one of the most talked-about accessories. Moschino has always been synonymous with chaos and creativity, and this was fully apparent in the show, where the slogan "Luxury is relative" on a T-shirt reminded us that luxury can come in many forms.
The presentation was a celebration of chaos and humour, with outfits ranging from babydoll dresses shaped like paper dolls to couture chefs carrying a Milano cookie bag. The collection included not only realistic spaghetti clutches but also t-shirts bearing the message "Save our Sphere," through which the brand showed its sense of responsibility towards sustainability. Adrian Appiolaza's vision for Moschino stays true to the provocative and ironic aesthetic that defines the brand, while at the same time embracing a playful and chaotic approach to fashion.
Why did Lucie and Luke Meier say goodbye to Jil Sander?
Lucie and Luke Meier have announced that the collection presented in Milan will be their last as creative directors of Jil Sander. The duo, who have been at the helm of the brand since 2017, are ending their collaboration. Renzo Rosso, chairman of OTB Group, thanked them for their vision and dedication to the brand.
The Meiers managed to combine the founder's minimalist aesthetic with their personal flair, with luxe textiles and gender-fluid silhouettes. After the show, Rosso handed them a bouquet of flowers as a farewell. Also check out the sneaker trends of 2026 for more fashion inspiration.
Frequently asked questions about Milan Fashion Week 2025
Which brands celebrated an anniversary during MFW 2025?
Dsquared2 celebrated its 30th anniversary with a spectacular show full of celebrity appearances, including Doechii and Naomi Campbell. Fendi celebrated its 100th anniversary with an emotional collection that combined the brand's heritage with a modern vision for the future. Both shows were highlights of the week.
What was the most striking accessory of Milan Fashion Week 2025?
Moschino's spaghetti bag was without a doubt the most talked-about accessory. The realistic spaghetti clutch had already gone viral on social media before the show. It fit perfectly with Moschino's tradition of provocative, humorous fashion under the creative leadership of Adrian Appiolaza.
Why did Lucie and Luke Meier leave Jil Sander?
After eight years as creative directors, Lucie and Luke Meier said goodbye to Jil Sander. The duo combined the founder's minimalist aesthetic with their own flair for luxe textiles and gender-fluid silhouettes. Renzo Rosso of OTB Group thanked them personally with a bouquet of flowers after their final show.