88% WOULD RATHER BUY NEW SNEAKERS than spend money on a vacation, the gym, or gadgets.
1/3 SAVES ANNUALLY BETWEEN €250 to €500 - One in five young people says they save over €1,000.
69% INDICATES THAT 'SALE' INFLUENCES THEIR BUYING BEHAVIOR
BUT A WHOPPING 68% REGULARLY PURCHASES LUXURY FASHION like sneakers from Balenciaga, Alexander McQueen, and Filling Pieces.
Students are increasingly opting for Dutch fashion brands.
BASICS FROM H&M AND ZARA REMAIN POPULAR 94% of young people get a lot of their basics here
ONLINE & OFFLINE SHOPPING FOR LUXURY FASHION AND ACCESSORIES About 66% of young people prefer a store or department store, while 34% prefer to shop online, of which 30% choose an online store representing multiple brands and products.
NO INFLUENCERS, BUT FRIENDS AS SOURCES OF INSPIRATION More than half of young people are more inspired by friends than online influencers.
INSTAGRAM IS VIEWED AS THE MOST INFLUENTIAL MEDIA SOURCE 59% use Instagram as a source of inspiration for buying clothes, with TikTok and SnapChat being above average popular among students.
WINKELSTRAAT.NL NEW LUXURY FASHION MONITOR
Luxury is no longer just about displaying wealth. Expressing a specific subculture has become increasingly defining in fashion. As a result, sneakers and streetwear have also made their way to the top of fashion: the rise of New Luxury.
The New Luxury Fashion Monitor from Winkelstraat.nl provides insight into the shopping behavior of the current young generation in the Netherlands and their attitude towards luxury brands and fashion. The research was conducted by Qrius on behalf of Winkelstraat.nl among 1,000 Dutch youths aged 15 to 30.