TL;DR:
- Camo print is back, but in unexpected colours and silhouettes
- Brands like Kenzo, BAPE and Jacquemus put camo front and centre in their collections
- Think soft grays, beige and icy blue tones instead of standard army green
- Pair it with oversized trousers, cropped jackets or cargos
- It's about attitude and individuality, not following rules
Why is camo print so popular in 2025?
Camo print may once have been designed to disappear into the bushes, but these days you'll spot it exactly where everyone can see you. Kenzo and Daily Paper dropped their own camo prints this season, BAPE is still holding on to its iconic camo in new neon variations, and even Jacquemus threw a sand-coloured camo down the runway.
It's fashion that hits the streets, but also just adds a twist to your outfit for a dressed-up dinner party. Anything goes with this print. Curious which other prints and patterns stand out this season? Then check out the key trends for 2025, too.
Which colours and silhouettes suit the camo trend?
It's no longer only about green, brown and black. We're seeing soft grays, beige and even near-icy blue tones. The print also comes in different variations, think for instance of the equally well-known "leaf print".
Camo print has taken on a broader context in 2025. Combine that with new silhouettes: mega oversized trousers, cropped jackets and even the cargo seems to be wedging its way back in with this trend. Want to know which trousers are defining this summer? Then you've immediately got the perfect base for your camo outfit.
Foto: @zoeyentl/@sophienoorrr
Why does camo fit the current fashion mindset?
The new generation is done with anything that feels too contrived. Camo has a rawness and attitude. It fits a broader shift in fashion: clothing is more fluid, less bound by rules or boxes.
It's no longer about blindly following trends, but about owning your outfits your way. Even if that means walking outside the herd. Read also how streetwear trends in 2026 push this direction even further.
Frequently asked questions about the camo trend
How do you style camo print without looking too military?
Mix your camo piece with softer items like a cropped top, sneakers or an oversized blazer. By choosing camo in unexpected colours like beige, soft gray or ice blue, you avoid the classic army look and turn it into something contemporary.
Which brands are doing camo well in 2025?
Kenzo and Daily Paper released their own camo prints this season, BAPE is refreshing the look with neon variations and Jacquemus went for a sand-coloured version on the runway. From streetwear to high fashion: camo is everywhere this season.
Can you wear camo to a formal occasion?
Definitely, as long as you combine it smartly. A camo blazer or a subtle camo print on tailored trousers works perfectly for a dressed-up dinner party. The key is balancing the print with clean, minimal basics underneath.