
Dsquared goes all out
Dsquared2 celebrated its 30th anniversary with a show that blended fashion and entertainment. Doechii kicked off the catwalk with her own track “Nissan Altima,” stepping out of an armored truck. Naomi Campbell, Irina Shayk, and NLE Choppa followed in a mix of distressed denim, oversized outerwear, and eye-catching accessories that showcased Dsquared’s rebellious Y2K DNA. Collaborations with Magliano, Ducati, and Vaquera brought fresh energy to iconic designs. The show ended in true Dsquared style when Brigitte Nielsen appeared as a police officer, cuffing the Caten brothers, who then broke free for a lively celebration on the catwalk alongside Doechii and JT. There was fashion, fun, and plenty of energy—exactly what we expect from the brand.

Diesel set design
Glenn Martens did it again with a Diesel Fall/Winter 2025 show that turned the fashion world upside down—a perfect mix of sexiness and rebellious denim. The creative director showcased Diesel’s denim in unique forms: lacquered and distressed, paired with houndstooth prints that added a playful twist to classic designs. The ultra-low jeans were combined with oversized bags, reinforcing the message of contrast and expression. A massive inflatable installation, created by 7,800 graffiti artists worldwide, embodied the energy of the show to enhance community spirit. The makeup looks were alienesque and joker-like, featuring bright colors and dramatic accents that exuded a playful and rebellious spirit. Just as we love from Diesel.

Fendi celebrates its 100th birthday
Fendi celebrates its centenary in 2025 with a show that reflects the brand's heritage and vision for the future. The FW25 collection, opened by the grandsons of creative director Silvia Venturini Fendi, delivered a touching spectacle. The show combined luxurious (faux) fur coats and iconic bags like the Baguette and Peekaboo with modern silhouettes and playful details. Venturini Fendi, focused on personal memories, created a strong and contemporary collection that honors Fendi's legacy while paving the way for future generations. The show was a celebration of creativity with a diverse cast of models and celebrities in the front row, highlighting the brand's luxury and playful spirit.

Gucci goes green without a creative director
A new era has begun for Gucci, which is now going green and reinvented itself without a creative director with a breathtaking collection. In a mesmerizing setting, enhanced by the sounds of a live orchestra, the in-house design team presented a visual spectacle that put the iconic interlocking G's in the spotlight. This collection, combining both men's and women's looks, is a powerful dialogue of contrasts—ranging from luxury and playfulness to modern elegance. The iconic Horsebit logo received a fresh take in bags and accessories, contributing to the brand's new identity.

Moschino had a spaghetti bag
The eye-catching spaghetti bag, which had already gone viral, made its debut during Moschino's show as one of the most talked-about accessories. Moschino is always synonymous with chaos and creativity, which was evident throughout the show, where the slogan "Luxury is relative" on a T-shirt reminded us that luxury can take many forms. The presentation was a celebration of chaos and humor, with outfits ranging from babydoll dresses shaped like paper dolls to couture chefs wearing a Milano cookie bag. The collection not only included realistic spaghetti clutches but also T-shirts with the message “Save our Sphere,” showcasing the brand's sense of responsibility for sustainability. Adrian Appiolaza's vision for Moschino remains true to the provocative and ironic aesthetic that characterizes the brand while embracing a playful and chaotic approach to fashion.
Lucie and Luke Meier bid farewell to Jil Sander
Lucie and Luke Meier have announced that the collection presented in Milan will be their last as creative directors of Jil Sander. The duo, who have led the brand since 2017, are ending their collaboration. Renzo Rosso, chairman of OTB Group, thanked them for their vision and dedication to the brand. The Meiers have successfully combined the minimalist aesthetic of the founder with their personal flair, featuring luxurious textiles and gender-fluid silhouettes. After the show, Rosso presented them with a bouquet of flowers as a farewell.